Analytics
See what every call earns.
From dial to purchase—with clear definitions.
Product screens shown with sample data.
Campaign view
Filter by date range and program.
Cost clarity
Connected minutes map directly to calling cost.
Attribution note
Revenue ties to disclosed windows—not causal proof.
Metrics that match billing.
Same definitions in the app and on your invoice.
- Answer rate
- Connected calls divided by attempted calls.
- Connected minutes
- Billable time on answered calls.
- Calling cost
- Connected minutes multiplied by your per-minute rate.
- Attributed orders
- Orders linked to a qualifying call in your attribution window.
- Attributed revenue
- Order value for attributed orders under your rules.
- Revenue-to-cost multiple
- Attributed revenue divided by calling cost; undefined at zero cost.
Attribution, explained.
Orders count when they fall in your attribution window after a qualifying call.
Every call, searchable.
Find a conversation, read the transcript, and see the outcome.
Questions
Does voicemail count as connected?
Billing treatment for voicemail is defined with your operations team—do not assume it equals a live answer.
Is attributed revenue guaranteed profit?
No. It is order value under your window—not proof the call caused the purchase.
What if cost is zero?
Revenue-to-cost multiple shows as unavailable, not infinity.
Can I export calls?
Use the Calls workspace to search and review transcripts in the app.